Who we are


Ben Friedman is an entrepreneur and business visionary with a special expertise in helping smaller to mid-sized companies reach their next level of success. A licensed pharmacist who has owned & operated retail pharmacies across the U.S., Ben has a deep background in medical and healthcare-related industries, and extensive experience in hospital and healthcare environments. As such, he regularly consults for industry-leading distributors and manufacturers.

Ben has also developed a wide variety of retail and wholesale companies, including Skin Vision Cosmetics, Life’s Treasures Vitamin Supplements, and owned & managed hotel chains such as Holiday Inn, Friendship Inn and Howard Johnson through his hotel management company, Magnate Properties. He currently has extensive real estate developments and holdings, and international partnerships in Canada.

Ben Friedman
Tony Platt

Chief Marketing Officer

In his 30+ years as a top marketing professional, Tony Platt has led branding & creative campaigns for some of the world’s best-known companies. He has deep experience in digital, social and traditional media – and tries to follow Peter Drucker’s mantra that “The best way to predict the future is to create it.”

If you’ve ever bought insurance from GEICO, signed on for an American Express Platinum Card, opened a jar of Gerber Baby Food, longed for a Volkswagen Beetle, or made a donation to the World Wildlife Fund, then you’ve likely had a glimpse at his work.

Find out what your business could be.

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